Are you set up on Google? Business Profile, Analytics and Ads checks
Are you set up on the platform most customers use? 12 checks · 14% of the overall score.
For most local and service businesses, Google is the front door: the Maps listing, the knowledge panel, the ads, and the search results. This chapter checks whether the website is connected to that ecosystem — whether the listing is linked, whether measurement is installed, and whether the facts Google reads (name, address, phone) are consistent.
Google Business Profile (GBP) is the free listing that appears on Google Maps and in the local “3-pack”. It is the single highest-leverage asset most small businesses under-manage.
The 12 checks
| Check | Why it matters |
|---|---|
| Links to Google Business Profile / Maps | A link from the site to the listing ties the two together for Google and customers. |
| Organization / LocalBusiness schema | Schema is how you tell Google the official name, address, phone and hours. |
| Business schema completeness | Half-filled schema is a missed opportunity — address, phone, hours, geo and sameAs all count. |
| Physical address or service area | Google needs to know where you operate to show you locally. |
| Consistent phone number across pages | Different numbers on different pages undermine NAP consistency. |
| Map embed | An embedded map confirms location and helps mobile visitors navigate. |
| Analytics installed | Without measurement you cannot know what is working. |
| Google Search Console verified | Search Console is the only source of truth for how Google sees the site. |
| Google Ads conversion tracking | If you run Ads without conversion tracking you are paying blind. |
| Other ad platforms | Detects Meta, Microsoft, TikTok and LinkedIn tags for a full picture. |
| Call tracking | Call tracking lets you attribute phone leads to channels. |
| Google Business Profile (live data) | With the Places API enabled: rating, review count, hours, photos and status of the listing itself. |
Most common fixes
- Claim and complete your Google Business Profile; link to it from the website footer.
- Add LocalBusiness JSON-LD with the exact same name, address and phone as the listing.
- Install GA4 and verify the property in Search Console; both are free.
- If running Ads, install the conversion tag and import GA4 key events.
Questions
What is GBP?
GBP is Google Business Profile — the free listing that shows your business on Google Maps and in the map results on Google Search, with reviews, hours, photos and directions. Formerly called Google My Business.
Does the health check read my Google Business Profile?
It checks whether your website links to a Profile and whether the site's business facts are consistent. Live listing data (rating, reviews, hours) is an optional add-on because Google charges for the Places API.