What we check — all 145+ checks
Nine chapters, each answering one question a customer, Google or an AI assistant is asking about your business. Every check is read from public data only. Click a chapter for the full list, why each check matters, and how to fix it.
Findability
Can Google find and understand the site?
32 checks →16% of scoreLead capture & responsiveness
When someone wants to buy, can they reach you in 10 seconds?
14 checks →14% of scoreGoogle presence
Are you set up on the platform most customers use?
12 checks →10% of scoreAI visibility
Do ChatGPT, Gemini and Perplexity know and recommend you?
12 checks →10% of scoreSpeed & mobile
Does the site load fast enough on a phone?
19 checks →8% of scoreTrust & security
Does the site look and behave like a legitimate business?
27 checks →10% of scoreSocial & reputation
Are you present and reviewed where customers look?
8 checks →8% of scoreContent & authority
Is there enough substance for people and machines to trust?
12 checks →6% of scoreEmail & domain health
Do your emails land? Will your domain quietly expire?
9 checks →Why these nine
Most website audits stop at SEO. But a business can rank perfectly and still lose the customer at the last step — no tap-to-call number, a form that silently fails, emails landing in spam, or an AI assistant that has never heard of it because robots.txt blocks GPTBot. The nine categories are the full path from “someone has a need” to “they reached you”, weighted by how much each step tends to matter for a typical small or mid-sized business. How the weighting works →