About 120 checks from the URL alone, grouped into nine questions. Everything is read from public pages, DNS and registries — nothing is submitted, nobody is called.
Can Google find you?
Crawlability, sitemap, indexability, titles, headings, structured data, broken links, key pages.
Can a customer reach you in 10 seconds?
Tap-to-call phone, textable number, web chat, forms, online booking, clear calls to action, hours, address.
Are you set up where customers look?
Business Profile link, analytics, Search Console, Ads conversion tags, NAP consistency, map embed.
Do ChatGPT and Perplexity know you?
AI crawler access, llms.txt, FAQ markup, question headings, summaries, experience & trust signals.
Does it load on a phone?
Server response, Core Web Vitals, page weight, images, third-party scripts, viewport.
Does it look legitimate?
TLS, security headers, exposed files, privacy policy, credentials, copyright, platform hygiene.
Are you present and reviewed?
Linked profiles, review sites, reviews on the site, link previews, Meta pixel.
Is there substance?
Word count, readability, freshness, thin pages, domain age, popularity rank, link authority.
Do your emails land?
MX, SPF, DKIM, DMARC, domain expiry, registrar lock, business-domain email.