What gets checked
About 120 checks from the URL alone, grouped into nine questions. Everything is read from public pages, DNS and registries — nothing is submitted, nobody is called.
Can Google find you?
Crawlability, sitemap, indexability, titles, headings, structured data, broken links, key pages.
32 checks →LEAD CAPTURE & RESPONSIVENESSCan a customer reach you in 10 seconds?
Tap-to-call phone, textable number, web chat, forms, online booking, clear calls to action, hours, address.
14 checks →GOOGLE PRESENCEAre you set up where customers look?
Business Profile link, analytics, Search Console, Ads conversion tags, NAP consistency, map embed.
12 checks →AI VISIBILITYDo ChatGPT and Perplexity know you?
AI crawler access, llms.txt, FAQ markup, question headings, summaries, experience & trust signals.
12 checks →SPEED & MOBILEDoes it load on a phone?
Server response, Core Web Vitals, page weight, images, third-party scripts, viewport.
19 checks →TRUST & SECURITYDoes it look legitimate?
TLS, security headers, exposed files, privacy policy, credentials, copyright, platform hygiene.
27 checks →SOCIAL & REPUTATIONAre you present and reviewed?
Linked profiles, review sites, reviews on the site, link previews, Meta pixel.
8 checks →CONTENT & AUTHORITYIs there substance?
Word count, readability, freshness, thin pages, domain age, popularity rank, link authority.
12 checks →EMAIL & DOMAIN HEALTHDo your emails land?
MX, SPF, DKIM, DMARC, domain expiry, registrar lock, business-domain email.
9 checks →Built for the owner, not the marketer
Tools like Semrush and Similarweb are excellent — for agencies with time to learn them. Cohelm answers the question a business owner actually has: how healthy does my business look from the outside, and what should I fix first? One page, plain language, no account.
It is useful before you spend money on ads (is the site ready to convert the clicks?), when leads slow down (did something break?), when you take over a business or a client, and once a quarter as a sanity check. Read how the score works or browse every check we run.
Straight answers for business owners
Practical guides to getting found, earning trust and turning visits into enquiries.
Is my business visible to ChatGPT?
How AI assistants discover businesses and the signals that make a company easier to cite.
Read the guide →GUIDEWhat is a business health check?
Why checking the full path from discovery to contact reveals problems a normal SEO audit misses.
Read the guide →GUIDEWhy isn’t my website getting leads?
A practical 10-second mobile test to find clarity, trust and contact-path failures.
Read the guide →Questions people ask
What is a business health check?
A single report that scores how your business looks from the outside — to Google, to AI assistants like ChatGPT and Perplexity, and to a customer trying to reach you — using only your website address. Cohelm runs about 120 checks across nine areas and ranks what to fix by impact.
Is the Cohelm health check free?
Yes. The full report is free and needs no signup. Paste your URL and results stream in within about a minute.
What do you need from me?
Just the website address. We read only public pages, DNS records and public registries — nothing is submitted, nobody is contacted, and no login is required.
How is the score calculated?
Each check has a status (pass, warn, fail) and a weight for how much it matters to customers or search. Checks roll up into nine category scores, which are weighted into one overall score from 0 to 100 with a letter grade. Checks we cannot run are excluded rather than counted against you.
How is this different from Semrush or Similarweb?
Those are professional suites for marketers that need an account, a subscription and time to learn. Cohelm answers one question for a business owner — how healthy does my business look, and what should I fix first — in one page, for free.
Does Cohelm check my Google Business Profile?
It checks whether your site links to one and whether your business facts are consistent. Reading the live listing (rating, reviews, hours) uses Google's paid Places API and is offered as an add-on.
What is AI visibility or GEO?
Generative engine optimisation — making your business findable and quotable in answers from ChatGPT, Gemini, Perplexity and Google's AI Overviews. We check crawler access, llms.txt, FAQ content and markup, plain summaries and trust signals.
Will scanning affect my website?
No. The scanner fetches a handful of pages politely, identifies itself as CohelmBot, respects robots.txt for its crawl, and limits concurrent requests. It is equivalent to a few visitors browsing your site.